Behavior-Based Dynamic Content

Available in Marketing Pro Plus Only

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  Relevant emails provide better engagement and higher conversion rates from email. Take control of your campaign's relevance by adding dynamic content to give them an individual touch. Add a customized touch based on a contact's behavior, such as clicks, conversions or 30-day non-opener, to create uniquely individualized email messages for each recipient. Virtually any type of data can be made dynamic, including subject matter, offers, links, or custom, user-defined data fields.

Characteristic-Based Dynamic Content

Available in Marketing Pro Plus Only

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  Uniquely customize your emails based on a recipient's characteristics to help them move through the buying process. Increase the relevance of your campaign by tailoring you email to a recipient's interests, demographics or geography. Through this highly flexible feature, virtually any type of data can be made dynamic, including subject matter, offers, links, or custom, user-defined data fields.